Nothing happens by accident
Model populations, forecast futures, and simulate narrative strategies
Before the stakes are set
Scout
A fleet of virtual user-agents spread across social media, local press readers, forums, and the whole of the public record hunt down and analyze what real people are saying and how they’re came to form their beliefs.

Conceptual illustration using fictional passages and relationships, not live research or measured results.
Trace
Situational architect agents ingest dozens of datastreams assembled by Scout researchers and accordingly devise a comprehensive narrative strategic surface.

Incite
A representative synthetic population, assembled using Scout research, census statistics, and proprietary datasets. Each individual lives out potential Trace strategies in each branch of forecasted reality.

Homeowner
Cost certainty
“If my bill actually stays the same, yeah, maybe. What happens when that deal runs out?”
- Household income / yr
- $75–100k
- Education
- Bachelor’s degree
- Household
- 2 adults · 1 child
- Housing
- Owns · mortgage
Who We Work With

Governments
Agencies contending with ideas that move faster than policy

It is by no means a coincidence that at the turn of the twenty-first century, lands as far away as the cliffs of Saint Helena and as culturally disparate as the markets of Accra came to be gently governed by the English word.
Such hegemony rarely, if ever, comes without exertion. What many now attribute to Providence was in reality a joint effort between not only inspirational, potent clusters of imagination but the tremendous propagative force of sails, sterling, and steel. Holly humming in Walkmen; Keaton reeling through Imperators—what of either without the bayonets that cleared their paths?
We find ourselves now on a playing field, domestic and international, increasingly ruled by self-perpetuating ideas. As the sails were doused and the rifles stowed, today’s digital information channels took the helm of dissemination. Consequently, contagions injurious and virtuous alike bleed through borders and demographies at a pace hitherto unprecedented.
Why leave the next
hundred years to chance?
By referraland introduction,
Woodside, California
